KMS Conscious Style Beach Cream, 100ml

• Airy texture & touchable hold for beach-like looks. Provides weightless hydration. For short hair & longer layers. With upcycled seaweed for clean beaches to help protect the environment. Upcycling is taking waste and creating something useful from it. Clean¹, vegan² formula.
• Windswept airy texture. Weightless hydration. Touchable hold, 0 shine. For all hair types & textures, straight to coily. With upcycled seaweed
• Work through towel-dried or dry hair.

Product Description Cleaner Beaches. Better Beach hair. A new planet-kind limited edition. Everything you love about beach hair, in a limited edition styling product. Clean¹, vegan² formula with genuine greed credentials. Carbonwave, a public benefit start-up, has turned beached Sargassum seaweed into a resource, using it to create an exceptional, vegan cosmetic emulsifier. Together, we developed the world’s first CONSCIOUSSTYLE Beach Style Creme by KMS, using upcycled seaweed – turning waste into something useful. KMS is committed to reducing our environmental impact throughout the entire product lifecycle – it’s in our DNA – while still offering you impeccable performance. KMS CONSCIOUSSTYLE Beach Style Creme fits right in. Our new limited edition is kind to the planet and lets you effortlessly create that just-back-from-the-beach look. It’s like an instant ocean breeze for your hair. • Windswept airy texture • Weightless hydration • Touchable bold with 0 shine • For all hair types and textures, straight to coily Sustainability • PETA approved Global Animal Test Policy • No animal derived ingredients • With upcycled seaweed • Climate Partner CO2 compensated product – all KMS products are CO2 compensated • Tube made with 48% recycled material (PCR). Reducing & recycling virgin plastic consumption decreases CO2 emissions significantly 1 – Formula free from: sulfates, silicones, PEG, mineral-oils; 2 – No animal derived ingredients Directions Work through towel-dried or dry hair. Safety Warning Avoid contact with eyees