Aveda Invati Ultra Advanced Exfoliating Shampoo Rich | Step 1 of 4 | Reduces Hair Loss by 77%* | for Medium to Thick Thinning Hair Types | Normal to Oily Scalp | 94% Naturally Derived**, 200ml

• Purifying Shampoo for Thinning Hair: Aveda Invati Ultra Advanced Exfoliating Shampoo Rich cleanses, exfoliates and nourishes medium to thick thinning hair. Best for normal to oily scalp
• Reduces Hair Loss: Invati Ultra Advanced 4-step system reduces hair loss by 77%*.
• 94% Naturally Derived*: Cleansing shampoo with wintergreen-derived salicylic acid to remove oil and environmental residues that can clog pores
• How to Use: Massage hair shampoo into wet hair and scalp. Rinse. Use with Invati Ultra Advanced 4-step system: Thickening Conditioner, Revitalizing Scalp Serum, Fortifying Leave-In Treatment
• Aveda is 100% Vegan, a Certified B Corp and Leaping Bunny Approved.

Product Description Nourishing shampoo for thinning hair that gently exfoliates with wintergreen-derived salicylic acid, removing oil and environmental residues that can clog pores. Use this clarifying shampoo to remove build-up as part of the Invati Ultra Advanced™ 4-step system of shampoo, conditioner, scalp serum and leave-in treatment to reduce hair fall by 77% due to breakage*. As the first step in this hair routine, this clarifying shampoo creates a rich, creamy lather for a clean yet nourished feeling. This sulfate-free shampoo leaves hair looking shiny without irritating the scalp. When paired with our rich thickening conditioner, this shampoo also helps to soften, smooth and thicken the look of hair. This silicone-free shampoo is formulated without: Sulfates, Mineral Oils and Synthetic Fragrances. *Reduction in hair fall due to breakage, from repeat grooming test on tresses after use of Invati Ultra Advanced™ 4-step system of shampoo, conditioner, serum and leave-in.**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources and/or water.Generic Keywords: oily oil natural thicken thinning thickness follicle thicker fuller gentle shine unclog health beauty scented fragrance haircare professional care advanced Invati Ultra Advanced Thickening Conditioner Light ItemProductBaseId: 127153 MaterialCode10Digit: VCT3010000, VCT2010000 ItemSAPUPC: 18084054987, 18084054970 ASIN: B0DBFPZJG9, B0DBFPSQYG Ingredients Ingredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Propanediol, Disodium Coco-glucoside Citrate, Glyceryl Oleate, Coco-glucoside, Hydrogenated Lecithin, Panax Ginseng Root Extract, Curcuma Longa (turmeric) Root Extract, Emblica Officinalis Fruit Extract, Zingiber Officinale (ginger) Root Extract, Eclipta Prostrata Extract, Alpinia Officinarum Root Extract, Caffeine, Salicylic Acid, Glycerin, Ethyl Macadamiate, Glycol Stearate, Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Tocopherol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52744 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients. Directions Step 1: Wet your hair. Step 2: Apply the desired amount of AVEDA Invati Ultra Advanced Exfoliating Shampoo Rich to your scalp and hair. Step 3: Gently massage. Step 4: Rinse thoroughly. For best results, follow with AVEDA Invati Ultra Advanced Thickening Conditioner Rich, AVEDA Invati Ultra Advanced Revitalizing Scalp Serum, and AVEDA Invati Ultra Advanced Fortifying Leave-In Treatment. Safety Warning No Warning Applicable