Aveda Invati Ultra Advanced Exfoliating Shampoo Light | Step 1 of 4 | Reduces Hair Loss by 77%* | for Fine to Medium Thinning Hair Types | Normal to Oily Scalp | 95% Naturally Derived**, 200ml

• Cleansing Shampoo for Thinning Hair: Aveda Invati Ultra Advanced Exfoliating Shampoo Light cleanses, exfoliates and purifies fine to medium thinning hair. Best for normal to oily scalp.
• Reduces Hair Loss: Invati Ultra Advanced 4-step system reduces hair loss by 77%*.
• 95% Naturally Derived*: Purifying shampoo with wintergreen-derived salicylic acid to remove oil and environmental residues that can clog pores.
• How to Use: Massage hair shampoo into wet hair and scalp. Rinse. Use with Invati Ultra Advanced 4-step system: Thickening Conditioner, Revitalizing Scalp Serum, Fortifying Leave-In Treatment.
• Aveda is 100% Vegan, a Certified B Corp and Leaping Bunny Approved.

Product Description Clarifying shampoo for thinning hair that gently exfoliates with wintergreen-derived salicylic acid, removing oil and environmental residues that can clog pores. Use this clarifying shampoo to remove build-up as part of the Invati Ultra Advanced 4-step system of shampoo, conditioner, scalp serum and leave-in treatment to reduce hair fall by 77% due to breakage*. As the first step in this hair routine, this shampoo creates a light, frothy lather and rinses clean to leave hair shiny. When paired with our light thickening conditioner, this sulfate-free shampoo helps thicken the look of strands. This silicone-free shampoo is formulated without: Mineral Oils and Synthetic Fragrances. *Reduction in hair fall due to breakage, from repeat grooming test on tresses after use of Invati Ultra Advanced 4-step system of shampoo, conditioner, serum and leave-in. **Per ISO Standard 16128, from plant sources, non-petroleum mineral sources and/or water. Ingredients Ingredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Decyl Glucoside, Propanediol, Cocamide Mipa, Sodium Methyl Oleoyl Taurate, Lauryl Glucoside, Panax Ginseng Root Extract, Curcuma Longa (turmeric) Root Extract, Zingiber Officinale (ginger) Root Extract, Alpinia Officinarum Root Extract, Emblica Officinalis Fruit Extract, Eclipta Prostrata Extract, Glycerin, Caprylyl Glycol, Caffeine, Salicylic Acid, Acrylates Copolymer, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Babassuamidopropyl Betaine, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52738 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients. Directions Wet your hair. Apply the desired amount of AVEDA Invati Ultra Advanced Exfoliating Shampoo Light to your scalp and hair. Gently massage it in. Rinse the shampoo thoroughly. Safety Warning No Warning Applicable