amika forget frizz anti-frizz hair shampoo - smoothing sulfate free shampoo for frizz-prone hair with aloe + sea buckthorn - provides lightweight hydration with a built-in humidity shield (275 ml)

• leave frizz on read: this ultra-smoothing hair shampoo hydrates each strand while sealing the cuticle to visibly reduce frizz by up to 74% for a full 3 days.*
• shine on: powered by aloe leaf juice + sea buckthorn, this moisturising shampoo formula delivers lightweight hydration while helping strands retain natural gloss + softness.
• not today, humidity: powered by extended humidity shield technology, this cleansing shampoo forms a silky barrier that locks in moisture + blocks out humidity for lasting control.
• soft but strong: ideal for medium-to-thick, coarse, wavy + coily hair types (2a-4c) prone to frizz, this sulphate free shampoo is designed to tame frizz + flyaways in all weathers.
• all hair is welcome: amika makes hair products for women with every hair type + texture—all vegan, cruelty-free + powered by ingredients that do good for your hair + the planet.

Product description meet your frizz-fighting first step. forget frizz anti-frizz shampoo is a sulphate-free shampoo designed to smooth, hydrate + protect strands before styling even begins. powered by extended humidity shield tech, this clever formula creates a silky barrier that blocks out humidity while sealing in hydration where it counts. perfect for coloured hair, wavy, curly or coily textures, this shampoo visibly reduces frizz for up to 72 hours* while delivering that lightweight, clean-feeling kind of moisture. infused with aloe leaf juice for shine, water lily extract for manageability + our signature sea buckthorn for moisture, it’s a daily staple in any smooth-seeking haircare ritual. this hydrating shampoo is gentle, effective + packed with ingredients that support healthy-looking strands—so you can keep it glossy, not greasy, no matter your texture or type. smooth strands, zero fuss. Directions massage a quarter-sized amount through wet hair focusing on the roots. rinse. double cleanse to reap all the benefits this shampoo has to offer. fully rinse out.