amika big hit volumizing shampoo - hair care for fine to medium strands - sulfate free shampoo with caffeine + sea buckthorn - helps boost volume + adds weightless moisture (1000 ml)

• big hit of volume: this sulphate free hair shampoo is clinically proven to give you 2.3x more volume* that hits all the right notes, thanks to volumising polymers that lift roots for visibly fuller-looking hair with a smooth feel.
• weightless hydration: a volume shampoo infused with glycerin to lock in moisture, big hit is your ultimate routine shampoo for soft, touchable hair.
• send limp hair home: caffeine-powered to lift the roots + energise flat strands, this sulphate free shampoo is a go-to in your volumising hair products routine.
• signature sea buckthorn blend: unlike other volumising shampoos, this formula blends omega 7 + antioxidants into one powerhouse hair treatment for strength + shine.
• all hair is welcome: amika makes haircare products for every hair type + texture—all vegan, cruelty-free + powered by ingredients that do good for your hair + the planet, including this lightweight moisturising shampoo.

Product description hit the high notes with a cleansing shampoo that delivers major hair volume without the weight. big hit is a hydrating shampoo that’s clinically proven to boost volume while keeping strands soft, shiny + full of life. infused with caffeine, this caffeine shampoo women swear by energises limp locks while helping eliminate excess oil—making it a go-to shampoo for fine hair that wants more stage presence. the formula features our signature sea buckthorn + moisture-retaining glycerin to quench thirsty strands without the crunch. whether you're after a standout shampoo for coloured hair or just need a reliable colour shampoo to keep things fresh, big hit keeps your hair looking its best from root to tip. pair it with a sulphate free conditioner for a next-level duo worthy of your top shelf. this superstar belongs in the rotation of smart hair products for women who crave salon-level results from their everyday professional shampoo and conditioner routine. Directions Wet hair, apply shampoo, massage into a lather, rinse thoroughly, and follow with a sulfate-free conditioner for best results. For added volume, focus on the roots and massage gently.